Premium BW and HBL
CGI Assets Visual Boards
Focus on product-centric visuals as Key Visual that showcase elevated setting and set in affordable luxury space
Use body wash visual cues like shower cues and lather, generic bath accessories like loofah/sponge, vanity, towels, etc.
Sensorial shots, texture close ups and minimalistic
abstract elements
No talent imagery to maintain brand integrity
Create elements to portray collagen, peptides, regenerate, retinol, tone correcting, and intensely hydrating features
Some assets can be paired – Collection of body washes, body wash with lotion or skin jars for cross-product storytelling
Create abstract elements to represent peptides, complex blocks like collagens or highlight features such as elasticity, radiant skin, hydrate, renew, boost etc. Or using ingredients and scent notes as supporting visual elements
Lifestyle - Compositing environments like elevated visuals of bathroom, showers, loofah, bathroom vanity, accessories, flowers, etc.
Stark lightings, shadows, reflections, water refractions, glistening objects, lens flares, steam, moisture, water splashes, water ripples. Anything that beautifies in ambient manner
Dramatic closeups, fast cuts, speed ramping and slowing for cinematic look
Usage of closeups with product in action, dispensing to showcase application shots and an in-situ
Liquid dispensing, textures, smears, soap foam, lather to show the product details
Group shots as end cards to showcase body wash collection
Highlighting feature of Visibly Bouncy & Resilient Skin with 1 (Abstract) and B-roll shots 5+6 ( Application shots and sensorial)
Highlighting feature of Visibly supple and dewy feel of skin through water heavy visual hooks with 6 (Soap Foam)
and 5 (in-situ shower). Cinematic Oceanside set up as front/end card (4)
Using moisture, water and hydration as a visual hook in form of liquid and serum like texture (to showcase hyaluronic serum). Abstract elements and backgrounds to create water environments to support the product visuals
Using Vitamin C as a visual hook in form of citrus takeover. Abstract elements such as a Vitamin C Molecule (as in the front label) can be replaced instead of citrus as a version
Lifestyle and
Cinematic
Lifestyle focus
And B-roll
(Luxury)
Build visual connects for SKIN using abstract elements like cellular shapes along with molecular structures for NIACINAMIDE. Use these as signals for anti-aging skincare, improved look of fine lines, uneven to radiant skin
Create Abstract elements
to showcase Retinol at a complex molecular level and how Skin layer membranes/cells interact (Firm, Renew benefit).
Can be interwoven with cinematic and sensorial product shots in a lifestyle setting
Collection Shot with minimalistic ambient elements
Collection Shot
with minimalistic
ambient elements
Group shots in lifestyle indoor and outdoor luxury environments
Group shots in lifestyle – bathroom vanity luxury environments
Group Shot
with water
elements
Create a bathroom story using shower cues such as loofah, product dispense and sensorial texture shots. Have a group shot set up with various products in focus/out of focus
Based on category types, visual style buckets will be created for individual products, collection, and groups/pairs. Individual short clips will be generated so that there is flexibility to plug and play. Video edits can be stitched as shorts or long format based on the copy deck, end card and CTA (if any)
Benefits driven visual content will be mapped as per the copy deck. For social proof neutral scenes will be composited to go with any of the headlines. Star ratings will be animated and added as overlays. All text overlays will align to the brand style guides from a typography standpoint
Claims, product application and skin related content will have generic hands (no talent) to create dynamic portions. Skin benefits like anti-aging, etc. will be shown in abstract ways
Ads with and without text overlays and various ratios (9x16, 16x9 and Pinterest) will be designed once the master key visual and animations are approved
Thank You